I am Sami Sikander, I am an IT Professional.
Shopify Embraces Rust for Systems Programming
Shopify builds internet infrastructure for commerce to serve the needs of millions of merchants. Doing that requires building both flexible business logic and robust, high-performance systems. In addition to our commitment to Ruby for its flexibility and expressiveness, we have recently adopted Rust as our official systems programming language. As part of this, we have joined the Rust […]
Email Marketing For Small Businesses
Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per target, while billboards could run you $14,000 apiece in major cities. And television commercials can run into the millions, […]
Top 5 search marketing trends, 3 must-haves for 2023
Here’s a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023. As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. In […]
Google Analytics 4 Rolling Out Built
Google Analytics 4 Rolling Out Built-In Landing Page Report Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. Used to determine the effectiveness of landing pages, these reports collect data about visits to a site, allowing webmasters to test and optimize their landing pages. Officially released in mid-October […]
Plugo, e-commerce platform for D2C brands
Singapore-headquartered startup Plugo has secured $9 million in a Series A funding round. The company offers a complete spectrum of e-commerce support services for direct-to-consumer (D2C) brands, from making a website, setting up a payment system, and managing marketing to handling shipping, warehousing, and logistics. In other words, Plugo enables D2C merchants to focus on their products […]
Best Ways to Do Market Research For Your Business
In their book Write Your Business Plan, the staff of Entrepreneur Media, Inc. offer an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture, and what it takes to ensure success. In this edited excerpt, the authors discuss the whys and hows of conducting market research. Market research aims to understand […]