UX Copywriting: Powering Digital Customer Experience

Delivering stellar customer experiences across the customer journey – both print and digital — is a critical ingredient in effective copywriting. UX copywriting, however, is a narrower field, specializing in copy that serves as a virtual how-to manual for using digital media, such as apps, software, and websites. Successful user experience (UX) copywriters can help […]

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So, you’d like to animate the display property

The CSS Working Group gave that a thumbs-up a couple weeks ago. The super-duper conceptual proposal being that we can animate or transition from, say, display: block to display: none. It’s a bit of a brain-twister to reason about because setting display: none on an element cancels animations. And adding it restarts animations. Per the spec: Setting the display property to none will terminate any […]

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ChatGPT For Content and SEO?

Here are six things to know about ChatGPT before using it for SEO and content Highlights: Algorithmic watermarking may reveal ChatGPT content How to use ChatGPT for SEO Research on detecting AI content ChatGPT is an artificial intelligence chatbot that can take directions and accomplish tasks like writing essays. There are numerous issues to understand […]

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Shopify Embraces Rust for Systems Programming

Shopify builds internet infrastructure for commerce to serve the needs of millions of merchants. Doing that requires building both flexible business logic and robust, high-performance systems. In addition to our commitment to Ruby for its flexibility and expressiveness, we have recently adopted Rust as our official systems programming language. As part of this, we have joined the Rust […]

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Top 5 search marketing trends, 3 must-haves for 2023

Here’s a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023.  As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year.  In […]

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Google Analytics 4 Rolling Out Built

Google Analytics 4 Rolling Out Built-In Landing Page Report Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. Used to determine the effectiveness of landing pages, these reports collect data about visits to a site, allowing webmasters to test and optimize their landing pages. Officially released in mid-October […]

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Plugo, e-commerce platform for D2C brands

Singapore-headquartered startup Plugo has secured $9 million in a Series A funding round. The company offers a complete spectrum of e-commerce support services for direct-to-consumer (D2C) brands, from making a website, setting up a payment system, and managing marketing to handling shipping, warehousing, and logistics. In other words, Plugo enables D2C merchants to focus on their products […]

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Best Ways to Do Market Research For Your Business

In their book Write Your Business Plan, the staff of Entrepreneur Media, Inc. offer an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture, and what it takes to ensure success. In this edited excerpt, the authors discuss the whys and hows of conducting market research. Market research aims to understand […]

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